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Two distinct marketing approaches are search engine marketing (SEM) and traditional advertising. SEM uses search engines like Google to target audiences through paid search ads and search engine optimization. It offers precise targeting, measurable results, and budget flexibility. Traditional advertising, including mediums like television, radio, print, and billboards, helps build brand awareness and reach a broader audience. It offers creative storytelling and visual appeal opportunities, but measuring the exact impact and return on investment can be challenging. The choice between SEM and traditional advertising depends on marketing goals, target audience, and budget. Combining both approaches can be an effective strategy for maximizing reach and results.

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